Building brands through relevant social media

The fragmentation of consumer attention and trend toward greater consumer control of media present tremendous challenges to brand advertisers and their agencies. At the same time, the social media platforms, which are attracting increasing levels of consumer attention, are struggling to monetize their growing content. While brand advertising and social media are the natural solution to each other’s problems, the aforementioned challenges of increased consumer control and attention fragmentation have prevented brands from harnessing the full potential of the growing opportunity presented by social media. We have built Archetype Media to specifically address these issues.

Archetype provides the technology platform which enables the delivery of relevant brand advertising to social media. Archetype’s platform facilitates the dialog and interaction between social media and agency creative communities, because creative matters! Quality creative is what will set apart advertising which enhances the social media eco-system from intrusive advertising. Because Archetype’s delivery is based on scalable targeting technologies, we provide unprecedented social media reach, scalable social media buying and ground-breaking measurement of brand campaign effectiveness. Archetype represents a single point of contact for agencies and advertisers, while tailoring unique integration and monetization solutions for each social media partner.